Inteva Products Wins Silver ADDY® Award from the American Advertising Federation - Great Lakes Bay Region

TROY, Mich., March 25, 2011 /PRNewswire/ -- Inteva Products has been awarded a Silver ADDY® Award from the American Advertising Federation – Great Lakes Bay Region for Inteva's 2010 Holiday Communication. Inteva and its marketing partner, AGP & Associates, Inc, a full-service integrated marketing communications agency based in Midland, Mich., received the honor in the Special Event Material category. Inteva's entry was judged on creativity, originality and creative strategy.

"The creative spirit at Inteva touches everything that we do," said Gerard Roose, Inteva's Vice President, Sales and Marketing. "We approach every project that elevates the essence of our brand with a desire to capture the innovation and creativity that distinguishes us in the automotive marketplace. I'm pleased that our marketing efforts captured the attention of judges in such a competitive and prestigious awards program."

This is the second consecutive year Inteva has won an ADDY®. In 2010, Inteva was honored with a Gold ADDY® Award for its new markets sales communication.

The American Advertising Federation – Great Lakes Bay Region is affiliated with the American Advertising Federation (AAF), the national organization representing ad clubs, advertisers, agencies, media, suppliers, students and educators across the nation. The ADDY® Awards, sanctioned by the American Advertising Federation, honor excellence in advertising and cultivate the highest creative standards in the industry. With more than 40,000 entries annually, the ADDY® Awards are the world's largest and arguably toughest advertising competition.

About Inteva Products, LLC

Inteva Products, LLC is a leading global supplier offering value-based innovation and environmentally-friendly products that enhance quality and performance. Inteva serves original equipment manufacturers in six key markets: automotive, commercial vehicle, defense, marine, consumer and industrial. Focused on delivering high-value quality, on time and on budget, Inteva has global resources for engineering, manufacturing and customer service for Closure Systems, Interiors Systems, Motors and Electronics, and Roof Systems. Inteva is focused on sustained global growth, providing excellent customer service and being a best place to work for employees. The company is headquartered in Troy, Michigan and employs over 8,000 people in 18 countries. For more information, please visit

Contact: Kimberly A. Welch 

SOURCE Inteva Products, LLC