Award Winning Inteva Inteather™ Dress Showcases Premium Car Interior Material at WardsAuto Interiors Conference
This creative, non-traditional use of automotive interior material is the winner of a design competition hosted by the Detroit Institute of Arts and the Detroit Garment Group Guild.
Troy, Michigan, May 21, 2014 – A dress made of Inteva Inteather™, a premium automotive interior material was announced as the Grand Prize winner in the “Samurai: Beyond the Armor” Design Competition hosted by the Detroit Institute of Arts (DIA) and the Detroit Garment Group Guild (DG3). The design competition was inspired by the DIA “Samurai: Beyond the Sword” exhibition running through June 1. The announcement was made at a fashion show at the DIA on Saturday, May 17.
The Inteva Inteather™ dress was designed by Janna Coumoundouros, of Lilacpop Studio in Ferndale, Mich. “Beyond the Armor” challenged designers to create a complete outfit based on artwork on display within the Samurai exhibition. Coumoundouros was one of 10 fashion designers selected as finalists from hundreds of entrants who submitted design drawings.
Inteather™ was used as the primary material for her bold design which was accented by Inteva’s decorative stitch.
“Working with the Inteva sewing team and using Inteather™ allowed my design to evolve more closely reflect the regal nature of the Samurai armor,” said Coumoundouros, “it’s formability helped inspire my creativity resulting in an award winning design. The finished design has a real sculptural quality.”
Inteva provided the material, as well as technical support and access to the Inteva Sewing Lab in Troy, Michigan, for fabrication of her dress for the competition. More than 100 square feet of Inteather™ was used to create the dress, which also features Inteva’s advanced stitching technologies.
The dress will be modeled at the WardsAuto Interiors Conference on Wednesday, May 21 in Dearborn, Michigan.
About Inteva Inteather™
Inteva Inteather™ is the choice of automotive OEMs for its leather-like feel, luxurious appearance, craftsmanship, formability and long-term durability. Inteather does not fade or degrade under solar UV radiation, offers superior cold performance, is scratch- and mar-resistant, and is recyclable.Patented in the early 2000s, Inteather™, a thermoplastic olefin (TPO) material, is available in three forms – Inteather Wrap™, Inteather Foam™ and Inteather Form™ - for any automotive interior application. Inteather™ is a registered trademark of Inteva Products LLC.
About Inteva Products, LLC
Inteva Products employs more than 11,500 people in 18 countries focused on delivering high quality products, on time and on budget. Inteva has global resources for engineering, manufacturing and customer service for Closure Systems, Interiors Systems, Motors and Electronics, and Roof Systems.Inteva is focused on sustained global growth, providing excellent customer service and being a best place to work for employees. The company is headquartered in Troy, Michigan USA. Please visit www.intevaproducts.com.